Illuminated QR code projection illuminated walkway Phygital
Illuminated QR code projection illuminated walkway Phygital
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Illuminated QR code projection illuminated walkway Phygital
Projecting a luminous QR code on the ground can be an excellent solution for increasing smartphone application downloads for several reasons:
Increased visibility :
Projecting a QR code on the ground immediately attracts the attention of passers-by, offering increased visibility. People are more likely to notice a lighted QR code on the ground, which increases the chances of them scanning it.
Ease of access:
QR codes offer a quick and easy way to access information simply by scanning with a smartphone's camera. Users don't need to enter URLs or search for the app in online stores, simplifying the process.
Immersive interaction:
Projecting a luminous QR code can create an immersive experience, prompting people to stop and interact with the code. This can be particularly effective in environments where users have time to engage, such as a shopping mall, trade show or event.
Curiosity aroused:
The unusual nature of a QR code projected on the ground can arouse the curiosity of passers-by. Individuals may be intrigued and motivated to scan the code to find out what's behind it, which may lead to the app being downloaded.
Geographic targeting :
Ground projection makes it possible to target a specific location geographically, which can be advantageous for promoting applications linked to local businesses or events taking place in the area.
Originality and memorability:
The creative use of a light-up QR code on the ground can make a promotional campaign memorable. People are more likely to remember this original advertising method, which can reinforce the effectiveness of the app's promotion.
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Illuminated QR code projection illuminated walkway Phygital